Reinspiring the Corporation: The Seven Seminal Paths to Corporate Greatness

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Reinspiring the Corporation : The Seven Seminal Paths to Corporate Greatness

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Add to Watch list Watching Watch list is full. After the spate of mergers and acquisitions over the past few years, many organizations are becoming weary of the endless changes in management strategy. Mark Scott leads readers through the various management strategies that have abounded in the past decade to discover their weaknesses and to highlight the need for something different.

by Scott, Mark C

Scott is an Executive Vice President of Lighthouse Holdings, a newly created global marketing communications group. Representative APR variable Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. A vision - the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it Faith. What this achievement confirms is what is possible if people believe strongly enough in what they are doing.

If the human soul buys into an idea with a passion, with total commitment, the bounds of what we are collectively capable are quite simply astounding. What would it be like for a company if fifty thousand souls were as single-mindedly driven to do what they did at Chartres? This book argues that it is possible for the corporation to inspire and harness comparable committed, co-ordinated energy.

The process is called Reinspiration. Apply it within your corporation and reap the benefits.

How to build companies as strong as countries, all published by John Wiley and Sons. Reinstating a framework of moral authority p. Scott is an Executive Vice President of Lighthouse Holdings, a newly created global marketing communications group. Permissions Request permission to reuse content from this site. Table of contents Reviews Preface Introduction: The origins of the seven well-trodden paths to reinspiration Corporate reinspiration: Reinstating a framework of moral authority Path 2: Refocusing the corporation on collective outcomes Path 3: Cultivating a common language, idiom and identity Path 4: Embedding a shared corporate heritage Path 5: Releasing the flow of ideas: Invoking an aspirational view of the collective future Path 7:

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