Latinos, Inc.: The Marketing and Making of a People

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  • Latinos, Inc. : the marketing and making of a people
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  • Latinos, Inc.: The Marketing and Making of a People by Arlene Dávila
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    • Kel rated it liked it Feb 19, Katherine rated it really liked it Sep 19, Pavel rated it liked it Mar 30, Megan rated it liked it Jan 21, John rated it really liked it Sep 25, Mario rated it really liked it Sep 15, Patricia rated it really liked it Feb 11, Dakin Burdick rated it really liked it Apr 02, Grady Jaynes rated it really liked it Jun 18, Barbara Baker rated it really liked it Apr 01, Simon rated it it was ok Feb 20, Pippa rated it it was amazing Apr 06, Alyssa rated it really liked it Jun 06, Steven rated it really liked it Sep 05, Ely rated it really liked it Feb 07, Vanessa rated it really liked it Jun 11, Adam Graubart rated it really liked it Jan 08, Ashley Lucas rated it it was amazing Oct 13, Kendra rated it liked it Feb 08, Alan rated it it was amazing Aug 08, And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.

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    Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. Her discussion of how populations have become reconfigured as market segments, shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

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    Find a copy online Links to this item Inhaltsverzeichnis. Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Internet resource Document Type: Publisher Synopsis "This study remains a useful source of information for scholars and students of Latino Studies, Cultural Studies and Communication Studies. User-contributed reviews Add a review and share your thoughts with other readers. Add a review and share your thoughts with other readers.

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    Remember me on this computer. Cancel Forgot your password? Updated ed View all editions and formats. The Privilege of Commercial Discourse. Following the Corporate Intellectual: Doing Fieldwork on a Fieldless Site. The Ethnic Division of Cultural Labor. Segmenting and Containing the Market.

    Latinos, Inc. : the marketing and making of a people

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    Latinos, Inc. The Marketing and Making of a People, Updated Edition, with a marketing industry and of its role in the making and marketing of U.S. Latinos. Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over.

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    Latinos, Inc.: The Marketing and Making of a People by Arlene Dávila

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    Find a copy online

    Publisher Synopsis "This study remains a useful source of information for scholars and students of Latino Studies, Cultural Studies and Communication Studies. Based on the census, you can tell an advertiser that in Los Angeles 60 percent of the people are Hispanic and that if they only devoted 1 percent to this market, they'd be losing their money. This trend has led to the cancellation of ethnic marketing departments by major advertisers such as Coca-Cola and Miller Brewing, who now see in an "urban youth style" an important commonality that bridges different ethnic and racial segments in the city Minority Markets Alert Home About Help Search. Library Locations and Hours. Hispanic marketing industry is an ethnic division of labor whereby the Latin American corporate intellectuals from middle- and upper-class backgrounds rather than U. Search WorldCat Find items in libraries near you.

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