The Rag Tag Gang: Americas Zaniest College Football Game -- Ga. Tech 222, Cumberland 0

---

Learn more about Amazon Prime. This is the story of the characters and circumstances surrounding the wildest college football game ever played: Cumberland dropped football after a disastrous season in which it was outscored by an aggregate in five games. But Cumberland beat the Georgia Tech baseball team by illegally using a half dozen professional players. Coach John Heisman, who coached the Tech baseball and football teams, discovered that Cumberland had not formally cancelled its contract to play Tech in football in The game itself also included numerous humorous situations.

Read more Read less. Kindle Cloud Reader Read instantly in your browser. Product details File Size: September 14, Sold by: Related Video Shorts 0 Upload your video. Share your thoughts with other customers. Write a customer review. There was a problem filtering reviews right now. Please try again later. The title and description of the book are totally different from the actual contents. I went into it expecting the story of the Georgia Tech v Cumberland football game but ended up with a story on senior citizens slow pitch softball One person found this helpful. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

Learn more about Amazon Giveaway. The Rag Tag Gang: Tech , Cumberland 0. Set up a giveaway. Feedback If you need help or have a question for Customer Service, contact us. Would you like to report poor quality or formatting in this book? Click here Would you like to report this content as inappropriate? Janis Ian recently was interviewed and performed songs from her "Breaking Silence" LP on Howard Stern's nationally syndicated morning show. James -5pm and middayer Leigh Taylor 0am -pm have shorter shifts Nighttimer Eric Lindstrom takes over MD duties Louis on August 30, replacing J.

Arista Records elevates Dina Mercaldi to Sr. Bill Flowers is elevated from producer to exec. We discovered what we do well What we do well is design and produce the finest decals you'll find anywhere. You'll recognize them by their crisp, durable colors, their heavyweight materials.

It's quality creative and quaky control; total professionalism from start to finish But, enough about us, what about you? Do you need a decal that will tell the world about you? Looking for quality image enhancement? Just give us a call today. We have some great ideas and can't wait to share them with you. Oh, your Mom will be so proud! Communication Graphics Inc 33 N. If there were such a thing as an official "Guide To Media Planning," it would include two major elements. First, the advertiser would work with the salesperson to define all relevant marketing considerations and objectives.

Second, all possible media choices in this case, radio would be studied to develop the most effective media campaign. Define Objectives Before drawing up any media plan, the client and salesperson should sit together and describe the product or service being offered. They should identify the target consumer, consider any creative needs, and establish an overall budget, too.

Key elements would include the product purchase cycle, the distribution channels within the customer's geographic area, and the peak buying periods. The target consumer should be defined by age, sex, ethnic background, and lifestyle. A competitive product analysis for the client looks at the current share of business, all current media activity, and any promotional efforts already underway - be- yond traditional advertising.

Creative issues include the need for product demonstration, detailed copy, disclaimers, and couponing. Budget is often a sensitive topic. To suggest budget guidelines, examine advertising as a percentage of sales. The overall strategy should consider establishing periods of introduction or "heavy -up" advertising, as well as m Radio is often considered a difficult medium to buy After this information is considered, each medium can be analyzed in terms of the client's needs.

Buying Radio Radio is often considered a difficult medium to buy, thanks in part to the sheer number of stations available in each market and the targeted nature of each one. Matching the campaign's objectives to the available station choices helps cut through this false image, showing that radio can be effective and easy to buy.

First, we need to know whether radio is being used by itself or as part of a media mix, since this affects overall goals as well as creative content. All ad campaigns aim for the same result: The number of respondents equals reach; repetition relates to frequency. If necessary, the reach and frequency targets can later be converted to gross impressions or GRPs to develop budgets or compare current advertising levels to past history.

New Effectiveness Traditional radio buys focused on garnering as many impressions as possible by purchasing an average of -5 spots per week, the average station's turnover. These campaigns delivered reach but little frequency, since the average station only begins to build frequency at these spot levels.

Translation of «zaniest» into 25 languages

New planning guidelines stress effective frequency levels of at least three times per week, based-on the belief that exposure levels of one or two times are ineffective and equivalent to no reach at all. Ad goals are now being set at higher frequency targets. While overall reach levels may decline as a result, the effective reach those listeners reached at least three times will actually increase.

Concepts such as OES Optimum Effective Scheduling recommend much higher spot levels sometimes in excess of per week per station to build effective campaigns. Once the goals have been finalized, stations can be chosen based on: Radio's Post -Buy Analysis: Opening A Pandora's Box Best -buy analyses take radio schedules and recompute audience delivery for the timeframe when the schedule ran, comparing the ratings actually delivered against the planned objectives. If the campaign underdelivers audience compared to the pre -buy estimates, the advertiser is usually offered refunds or additional spots.

Post -buys have been the norm in TV, and advertiser interest in subjecting radio to the same sort of yardstick has increased. While advertisers deserve to "get what they pay for," several issues should be addressed before post -buys can become a true measure of radio effectiveness. Statistical flukes and standard error need to be incorporated into the schedule analysis. Arbitron says its estimates are only accurate within a range. This range must be considered when measuring ratings trends. TV ratings are projected, while radio uses past performance. Radio audience levels would have to be projected into the future during the negotiation process before post -buys have any relevance.

Value -added features such as promotions, personality involvement, and local event sponsorships play a key role in today's radio marketing plans. The impact of these features would have to be included in post -analysis procedures. It's far better to measure the success of a campaign in terms of results than with an artificial review of ratings performance.

Of course, cost is also a major consideration, but an analysis that includes all these factors helps define value in relation to specific spot charges. New Technologies Back in the old days, executing a radio buy could be difficult, since much of the work had to be done by hand. Today, many modern tools permit the user to analyze different plans quickly and efficiently.

Audience compositions, rankers, trenders, schedule planners, and analyzers help radio marketers design the best packages in terms of dayparts, schedules, and station combinations. Factors such as the multi-week cume index portray radio in a more realistic light, proving that the medium delivers reach as well as frequency. Frequency distribution programs point out the benefits of planning for effective campaigns rather than simply delivering raw tonnage. Media mix programs show the benefits of mixing radio with other vehicles in terms of audience impact and efficiency.

To paraphrase Ross Perot, "You get a plan, and you make it work. Gerry Boehme, a 7-year radio industry veteran, is Sr. He can be reached at Endless Ideas.. This is the one radio event that will pay dividends all year long! Expanded sales and marketing ideas from RAB. Do they make sense for you? What is the FCC enforcing? For membership information, call 0 For exhibitor information, call Eric Udler at 0. That's why America's leading programmers and consultants agree that targeting core is the strategy for the 90's.

Introducing Core Call Out Research. A new company that tests your core listeners, the people who matter most. Leading stations say, "I want more core in my call out! America's leading broadcast- ers are signing up for Core Call Out Research. AOR listeners rating AC songs. Core should drive your call out. Core Call Out Research P. Box Encino, CA. Demi Moore won with 4. And finally, Madonna offers Us these words of wisdom: That has to be the future.

The essential lack of racism in our business comes from the fact that people live and work together in close proximity. Sweet Dreams Toni Braxton describes her dream date: If I could merge all those guys, I'd be in the house, baby! The group's B-Real says, "I thought it was a dream.

It was like, I must be smoking some real good stuff. Anything is more interesting than the idea of writing. Because now white kids from the suburbs can relate to black kids from the Bronx. Weighty Issues The National Enquirer continues to rehash excerpts from a forthcoming unauthorized bio of Rush Limbaugh.

Learn once again how he was fired from six stations, was called a "no- talent bum," violated WIXZIMcKeesport, PA's music rotations by playing the Rolling Stones' "Under My Thumb" so often he was fired, and much, much more Whitney Houston lost 5 pounds, reports the Globe, which also notes that Garth Brooks shed 40 pounds of his own "by working out and cutting down from six meals a day.

Cock 'N' Bull "I have a little bit of penis envy. They're ridiculous, but they're cool" - K. Duran Duran's Warren Cuccurullo recalls the band's dry years: Now, I love masturbation, but not as a musical style" Us. Check listings for showings in the Mountain time zone. All listings subject to change. Babyface, "The Arsenio Hall Show" syndicated; check local listings. Selections include "Naima," "India," "Giant Steps," and others. Griffin Other Featured Artists: X, Drivin N Cryin, Quicksand sa: Don't Drive and Drink" tour features a Dodge Daytona ES car with an on -board computer program that delays the car's steering and braking.

The car is programmed so your listeners can feel the effects of drunk driving without consuming alcohol. This exercise allows the driver to experience the dangers of drunk driving firsthand while remaining completely sober. Call Henry Mowry At This is the perfect way for your station to increase its community involvement and gain positive personality exposure. You can interview local police and spokespersons, announce hotline numbers, and give away station promotion items supporting the event!

This figure is up three points since , and is the highest recorded level of consumption since Hot Concept: Stand -alone fax machines rated. During the same timespan, consumer spending on bottled water rose 0. Furthermore, on a list of products for which consumers feel premium prices are justified, gasoline ranked 9th. Sqart cars re ine tuned. Blowin' In The Wind Summer storms continue to ravage certain regions 'round the globe. To help you keep up with the winds of change, here's a sprinkling of meteorological terms and their origins: Metro Networks offers the ultimate in fine- tuning.

By using Metro Networks your station creates the right balance of music, news, sports, weather, and traffic for your listeners. Be smart, call Metro Networks. This storm is marked by the rapid, inward circulation of air masses around a low- pressure center. The term comes from the Greek kuklon "rotate " , a form of the Greek kuklos "circle ". Ironically, both "cult" and "cyclone" can be traced back to the same ancestor, an Indo- European term reconstructed as kwel.

Defined as a tropical cyclone occurring in the western Pacific or Indian oceans, this term comes from at least four languages: Greek typhon , Arabic tufan , East Indian touffon , and Chinese toi lung. Usually involving heavy rains, this severe tropical cyclone - whose term was culled from the Carib huracan or furacan - usually begins in the equatorial regions of the Atlantic Ocean or Caribbean Sea. Although the true origin of this term is unknown - scholars speculate it may have come from the German blitz "lightning " - its first recorded use as "snowstorm" goes back to , when the Estherville, IAbased Northern Vindicator newspaper spelled it as "blizard.

However, the word was used as early as to mean a "violent blow," and Davy Crockett later adopted the term to mean "a rifle shot" and "a crushing retort. When a series of winter storms rocked the country in the s, the term received international recognition. For more info, call Sandy Goroff- Mailly at However, he's no longer with K04 either. Upon returning to Big D after a week's vacation, Alexander discovered his services would no longer be needed at K What'll be the outcome of the impending Profile Records partnership split?

Bestselling Series

GM Joe McLure says he's reading the tea leaves. Is longtime B96Chicago afternooner Gary Spears exploring options when his deal is up in mid -September? The tension carried over into the next day, when supporters of Death Row owner Dr. Dre reportedly confronted Luke at a convention session. Several witnesses - who asked to remain unidentified - told ST that at least one person was seen waving a cocked gun in the seminar.

Other witnesses said pandemonium broke out in the meeting rooms and hallways of the Marriott Marquis hotel. During the festivities, a flatbed truck bearing a bevy of female dancers appeared. The women suddenly stopped dancing and segued into a display of blatant eroticism, much to the collective mind -bogglement of onlookers.

As an exclusive host, you could give listeners the chance to win a trip to the set of seaquest DSV at Universal Studios in Hollywood, or exclusive seaquest merchandise. This exclusive promotion is now available in these markets: August Album In Stores: Late -night talent Brian Roberts segues to the Humble one's old slot at the Gold outlet.

After much angst and handwringing, Platinum Music's Stevie "Rocker" Richards has decided not to join Interscope's nat'i promo office. Richards will continue as co -owner of Platinum, but will move out of indie promotion to work with Bob Cavallo and the management of Seal. Richards also will produce movie soundtracks for Third Rail Entertainment, and concentrate on Third Rail's artists.

The deal included an extension of Moby's contract - which still has two - and -a -half years to run - that will keep him at 'KHX for the next seven -and -a -half years. SMN expects Moby to be wailin on the bird by September 0. Continued on Page 6. Dwight Walker says 'tain't necessarily so. Bradley will be on the premises to assist in the new PD's transition process, but Walker says he already has an impressive list of potential candidates.

The game - to be played at a park that seats approximately takes place the night after Bolton's KC concert appearance. Stephen Godofsky promoted to Metroplex Communications Exec. Jeff Laufer upped to Chrysalis Records Dir. Between the hospital stay and at -home recuperation, the I -man is unlikely to return to the studio before the end of the month. Records Dick Purtan Atlantic Sr. She replaces Joe Estrada. Teknicolour Marketing Alternative Promo Mgr. Jack Springer is promoted to Sr. Meltzer's "What's Your Problem? The Bahamas just got its first privately owned radio station, 00 Jamz.

The operation is set to hit the air in mid - to late- September. New ballots are being mailed this week. Over original pieces of music on 00 CDs. Over different commercial beds, plus mix -outs and free software. Ideal for power promos, and high energy IDs and sweepers. Pumps up your commercial sound to the max.

Delivers a large collection of different compositions. Sound effects and power parts included. A full service package. It spans the spectrum of music from Rock to Soft AC. A full complement of extras is included. A multitude of production beds in a wide variety of categories.

Extended lengths for full production possibilities. Call Your Personal Sales Representative at: In fact, he said, "there are indications" that several Stern affiliates monitor and edit the show. Thus, he said, including those stations in the probe would amount to little more than a fishing expedition that could have had a chilling effect on programming. However, some sources close to the case dismissed that explanation, saying the agency clearly had reason to believe every Stern station carried the cited material.

Those sources theorize the FCC specifically targeted Infinity's stations in an attempt to further pressure the company to muzzle or drop Stern. In announcing the Infinity action, the FCC said the large levy was justified by the company's "apparent pattern of misconduct" regarding indecency. But, the agency added, harsher penalties were not in order because Infinity appears to have reined in Stern since January - the date of the last actionable indecency complaint received by the agency.

The Blue Bits The segments that prompted this latest round of fines include: But we wanted to get demos that were compatible with our ability to sell. He previously was an editor at Hits and began his career in artist management. Stern's comedy, political views, and social commentary are provocative, controversial, and sometimes sexually oriented, but not indecent.

By fining Infinity instead of designating it for a licensee fitness hearing, the source noted, the FCC has effectively dealt with ART's charge that Infinity is not qualified to be a licensee. We're focused on being the No. I'm absolutely certain one will - the sooner the better. I hope that happens - he's a good broadcaster and a good guy.

Postal Service unveiled a commemorative stamp in Macon, GA. This transaction has been approved by the U. Bankruptcy Court for the Eastern District of Washington. Norman Anglin, trustee for the bankruptcy estate of. The buyer is to make the following payments: The buyer is also assuming an undisclosed amount of additional debt to First Tier Bank.

Elk Mountain Broadcasting Inc. And today, the planet moved closer to the same basic guarantee. It took the entire music industry working together to figure out a solution to the CD long box. This strategy divides into four mindsets: This column will focus on defensive warfare for your station. The first step is to recognize the attack and plan to defend. Then you can move on to the offensive. Here are 0 tips on defending your station from the competition; OMake listeners remember your call letters by placing a special sound behind the announcement of calls and frequency.

As you exit stopsets, play sounds like sped -up wind chimes or the crackle of lightning striking. CHR stations can create the feeling of energy and encourage call -letter retention with the sound of a rocket ship blasting off at the top -of- the -hour ID. Block an informational attack by using the concept of ongoing news; i. We'll look at that in 30 minutes on WXXX news. Save money by targeting your hot zip codes. Hot zips are those that report the most listening for your specific station or those with the biggest -rated zips for a primary competitor.

OBecause the car is usually where people first find new stations, you could call it radio's "point of purchase. The difference between warfare and business and warfare and real war is that in business you can live to fight another day. In war, there is no margin for error.

But you can make available money look bigger by giving it away as a bond. Giving away million -dollar lottery tickets can also enhance the station's image, especially if you present such a prize as "00 shots at a million bucks. Drop all the commercials out all day on Saturday and Sunday. Present it as "continuous music You can tout, "And later on tonight, 07 songs in a row," tied to your frequency.

Actually go on the air and explain how to use your product. Saying "We're great to listen to at the office, because we have music that meveryone can agree on," or "We'll get you up and going in the morning" may prompt people to use your station more regularly. ODifferentiate your station from a similar- sounding station. Place a slight reverb on the audio chain.

Increase the speed of songs from 45rpm to 47rpm. This will make your competitor's music seem slow and sluggish, while yours sounds brighter. Have announcers read from a "street sheet. It features a list of activities going on around the community that are of interest to the target demographic. Instruct the forecaster to speak in the "TV language" of satellite screens, color radar, and arrows on a weather map.

People have come to expect a TV weatherperson to have all of these "tools. CI Use benchmarks to encour- Vg listeners to remember your station. Give handles to special shows; e. When a newspaper carries a story about your station, regardless of whether it's an advertisement or not, readers will more readily accept it as truth, simply because it's in print.

IT] Since research indicates Arbitron diaries are filled out in the kitchen and bedroom, make your station memorable in those locations. So we've introduced the Radio Listeners' Bill of Rights. You have the right to hear the best music. So we play your favorites from the '70s, '80s, and today. You have the right to a morning show that gets you up and going. So we give you [morning personality] every morning.

You have the right to contests that are easy to win. That's why we plan this city's best contests. Likewise, the afternoon person shows up in the morning show to present that program. These promotional announcements can be prerecorded, but they should sound live. To me it looks like a hostile takeover. Then kick off your campaign two weeks later, after they've already placed their billboards, purchased their TV commercials, and executed all their marketing methods.

This enables you to "one -up" them. OCreate a greater awareness of your station by using office delivery services to leave flyers. Present "instant gratification" in a contest by awarding pizzas on the lunchtime show, and actually have the pizza delivered immediately. Send your morning personality out to offices to drop off donuts and coffee mugs bearing your station's logo.

OSell the benefits of your station in a to second announcement. Radio stations frequently pitch clients on buying second announcements, yet use only 0- to 5- second recorded messages for their own products. Be sure the recorded announcements sell the benefit in the first five seconds. Identify the station at least three times in 30 seconds. Putting a morning man inside a monkey cage at the zoo to raise money, setting a new record for riding a roller coaster, doing a show in the buff, or betting on a sporting event with a morning man in another city can cause talk which makes your station memorable.

MI Since research indicates Arbitron diaries are filled out in the kitchen and bedroom, make your station memorable in those locations. Put call letters on milk cartons, refrigerator magnets, and placemats. Get into the bedroom with nightlights bearing your call letters or by awarding pre -tuned radios for at -home listening.

Remember these words, which were uttered at a recent positioning seminar by the son of a famous general: Patton IIl said, "The difference between warfare and business and warfare and real war is that in business you can live to fight another day. He can be reached at 6.

The full Atlantic set arrives September. The disc goes on sale September 4. Shake The Room" is at radio now. The full set hits stores September 7. The LP hits the streets September. As a solo artist, Seymour scored the 98 hit "Precious To Me. The film opens September 0. Fine Line picked up this independent production, which is currently in limited release. Atlantic has the soundtrack. Bettie Serveert contribute "Kid's Allright," which ships to radio this week.

Other acts on the LP: The film opens September 3. The King greets them by playing bass while watching TV. Beatles manager Brian Epstein dies from an overdose of sleeping pills. King - star time. King is awarded a star on the Hollywood Walk Of Fane. LW TW r0 Zi rra Silver City Heavy rotation songs receive live plays per day Hot Shots receive lour plays per day Breakout Videos and Picks Pick Hits of the Week receive an extra play above heavy rotation per day.

All Top 0 videos also receive heavy rotation. Intonation current as of August 8. But seven books later, Cook and his staff have doubled that figure: Spring '93 brought a increase, top honors, and a No finish. Identity Crisis Cook's first turnaround task was to establish a consistent identity. As he recalls, "This radio station never knew what it was about.

But over the course of these two years, it's developed its own awareness, which has increased cume and TSL. When [ present owners] Taylor Communications changed it to XL But it got too AC, then it got too Urban, and it had no rat- ings. So my starting point was lower than it should've been. It was difficult going Add to that an anemic sales picture in a soft economy, and it was pretty bleak. We wanted a well- rounded station with talent that complimented the music.

She added a much -needed female perspective. By design, our morning show is real and humanistic ; we don't get into the prerecorded comedy stuff. Hildi joined for middays, I moved Here's a look at the inside workings of XL Similar to afternoons and nights. What you won't hear on XL Smith, or Whitney Houston - unless they become monsters.

Then they're played for a short period and retired. They generally don't test well with our core audience, which comes to us for a relief from AC. We're also avoiding hard rock and militant rap," explains PD Adam Cook. We grabbed Kid Cruz for 0p -am and slid Johnny Walker into overnights. In fact, Cook's lobbying efforts helped convince Arbitron to institute Hispanic ethnic weighting for the first time. The XL "Strip Police" cruised the metro with prizes, looking for bumper stickers like the one shown here.

A special series of stickers customized with local high schools' names will be handed out during this fall's football games. Alban, and Bizarre Inc. And as a bonus. Another clue to this genre's popularity was that it was selling without local airplay other than the campus station at nearby Rollins College and exposure on MTV. A Friday dance night at "J. Favorite station other than XL Favorite part of being a PD: Dealing with crisis situations - "otherwise it would be boring.

Record people who don't understand the radio station's goals. To become more involved with the programming in my company and eventually become a GM. Running, basketball, computing, and reading about history and warfare. Mainstream CHR is coming back, but the music is different tastes have changed, so key in on what listeners want instead of record company priorities. Consistency pays off in the long run. Some of that information is used to formulate the music on our Sunday evening 'Alternative Static' show, hosted by Surfer Dave. The most popular songs from our in- person surveys and the alternative show eventually find their way into regular rotation.

Cook is now looking to increase growth by attracting more adults. This idea exchange from Air Support has taken them to a more consistent performance level.

OCTOBER I Cents. Vol

I'd like to see stations work with their talent and hire a trainer. PDs don't have enough hours in the day - especially if you pull an airshift like I do. We've given all of our personal- This radio station never knew what it was about. These books have validated our product, so we're able to hold our rates instead of cutting them. Orlando's economy is turning around. Our biggest problem is becoming inventory - August was completely sold out in July. KVSP vaulted from a. See accompanying box for more ratings highlights. Perry managed to put together a strong staff after taking over the station last March.

Once the word was out that a local businessman was going to be starting a new radio station, people came to me. They were very hungry to par- Russell Perry ticipate on a professional level, submitting applications, resumes, and asking for interviews, and we ended up hiring college graduates. So you can see the positive impact that one small establishment can have on a community.

At that time the market didn't have a radio station to superserve the black community. After signing the purchase agreement the initial public announcement was made through the newspaper," Perry explains. We've made it our business to let the listeners know they are a part of this radio station People were just waiting for the station to come on the air.

He had programmed the former KPRW back in ' The market had a void that needed to be filled, and we're now filling it. We've used the top production companies in the country to create our drops, jingles, commercial, and promo beds. We've also made it our business to keep this radio station communityoriented. But we also have extended ourselves to the entire Oklahoma City community. And we've made it our business to let the listeners know they are a part of this radio station, and we want them to always participate in everything we do.

We've done movie premieres where our personalities get By The Numbers Many broadcasters will say if you're an AM playing music, you don't stand a chance. KVSP proved that wrong. Its TSL averaged 3 minutes - longer than any other station in the city. The facility also ranked: We want our public to see, touch, and feel the announcers who represent our station.

Synonyms and antonyms of zaniest in the English dictionary of synonyms

We're involved with the Partnership for a Drug -Free Oklahoma, which is a campaign to rid our community of drugs and drug pushers. The response has been tremendous. We've had Oklahoma Governor David Walters and individuals whcr represent social services. He was the gentleman who was in charge during the Waco situation. Everyone was trying to get him on their station, yet he agreed to honor us by talking to our listeners - we had an exclusive. Once the word was out that a local businessman was going to be starting a new radio station, people came to me The calls and the mail we've received talking about our interest in the community is a true vote of confidence in what we're trying to do.

Love standing and D. Smoothe a chance to wow the crowd at the Black Expo. Below, several KFOGgers elaborate on the station changes and steady ratings growth. Program Director Greg Solk "When I came 8 months ago the station was rebounding from two major format adjustments," says Solk. We're drastically different now than in our first two months. We made mistakes at first because we tried to follow a formula.

It's still evolving - partially based on the market and partially on KFOG's need to stay fresh, throw diversions at itself, and constantly improve. That's not what this audience wants. They want a station on the move. By doing that, we've been tremendously successful -- Greg Solh especially during the last months. Constant Tweaking six "The program director's job is to continually maximize the station. It may sound great today, but I have to come in tomorrow and make it sound even better.

It comes down to little things: Is there one promotion that doesn't seem right? Is there one DJ who needs more work? Are there two songs we don't need to play versus two we should be adding? It's very fine detail work and nitpicking. None of the FMs can fully reach them all.

It's sad that we're working this hard and the numbers could come or go based on diary return. But that's the business; you live by it and you die by it. The Who, "Live At Leeds. Eve Plum on the Brady Bunch. I was in love from the moment I laid eyes on her. That's one of the beauties of the niche we've made. The ratings are steadily improving, but it's a longer build because we're not a totally musically familiar station.

We do a lot of direct business with advertisers [ opposed to agency buys] and because we provide a good qualitative we have a large degree of success. We're selling by the numbers just like anybody else, but we're using the qualitative whenever we can. There isn't one FM that covers the entire metropolitan market. There's no other market in the U. There are 7 signals here, 54 are recognized as players.

That's the highest number of radio stations in any metro area in the United States. The elements that comprise our sound haven't changed that much since then, although the artists have. But the feedback and research always indicated that listeners wanted KFOG to be adult, eclectic, deep and wide, low -key, humorous, and hip. We've defined an adult rock format uniquely tailored for this media -savvy and media -saturated market. PD Bryan Jeffries front, in pith helmet and morning map Don Murphy front, holding baseball cap led five busloads of volunteers, who spent two days providing assistance in various flood relief efforts.

There's zero hype and the promos combine self- deprecating humor with a keen sense of irony. While in no way do I think it's radio's job to sell records, I do feel a responsibility to listeners to connect them with quality new music they want to take home. We keep the airwaves clean, but when we do giveaways, we try to give it a twist. For example, we do a series of noon -hour live concerts.

Six thousand people showed up for the last one with Hothouse Flowers. The clients had booths where they could give away free samples, do sign -ups for prizes, etc. But there are still some events that we don't allow clients to join. Otherwise you're just broadcasting to a faceless audience. That's unexpected for a station that had gone through the shifts it had. Longtime listeners really liked KFOG no matter what incarnation it took. They're very loyal Fogheads. The challenge was to bring new Fogheads to the station and let loyal listeners know what KFOG is now.

The more educated the market, the better it is. San Francisco is perfect for this, not only because of the education level but also due to the heritage. A typical AOR scores lower in some college and college grad demographics than progressive stations. Susquehanna could have bailed on KFOG many times over the years but they've always had a commitment and they've stuck with the long -term vision - which is exactly what you need with a progressive. Generally, it takes at least a year to start making headway in this format.

Stating his final thoughts on the station he helped mold, Solk notes, "The people here have worked hard and deserve a lot of credit. They are the finest in the business - that's no stroke. But I'm leaving strictly for professional reasons. Whoever lands this gig is going to have the premier gig in radio. I hope it's somebody who maintains the integrity of the station we've built over the last year and a half. Here's the scoop from a quartet of major market MDs. There's not one particular style. When records sound derivative of a lot of things, they don't react as well.

We watch sales, MTV, and requests. We also get the weird gut feeling that something is going to happen, like the Smashing Pumpkins is going to be massive. The general rule is we'll go eight weeks on a record when we add it. However, if it's working we'll play it longer. I'd rather play a record that has a career. Thomas says ultimately he's looking for good songs as opposed to reaction songs. For example, we had one very big reaction record that was a love -hate thing.

Thomas Masters record off,' as we had people requesting it. Just because you get phone calls doesn't mean it's necessarily a great record to play. I'm always looking for the next 'Detachable Penis' [King Missile]. People listen to the station for fun and want to hear wacky stuff.

It was the most requested song for three weeks and still remains in the top three at the station. It's a reactionary song because it stands out being so euro. And it's still an import, so they can't buy it anywhere. I just got out of our music meeting and we added Cypress Hill. The sales story is way too big to ignore - it debuted in Dallas at No. When we have a standout sound - wise, these factors are that much more important. Dance records typically react more because they appeal to the younger demos, who are more active on the phone.

We'll only play these records three weeks instead of the normal eight to nine weeks. We want to make sure everybody has heard them and still wants to hear them when we stop playing them. I like to do that so the station doesn't sound programmed - when you know a song will be heard three times a day. When I'm at a show, I'll get five listeners in a group and find out what they like. Also, I keep in touch with this well- connected guy who works at a local record store. He knows about things that are going to react before they even get to radio. We'll only play these records three weeks instead of eight to nine weeks.

In two weeks it's sold almost units in Dallas. Our biggest concern is how we deal with a record that stands out on the station. It's not a novelty record. But we treat it the same way, because it's not typical fare for us. We'll give it a short run with heavy exposure - two to three plays between 6pm -6am. It's not unusual for a record like this to make our playlist and disappear three or four weeks later. There are only a few stations like ours left. Its latest sports signing: There's an offer on the table to build a 60, -seat domed stadium in Hartford.

There's lots of Patriots talk in the community. Paul Douglas "The people here are real and care about the station," Douglas stresses. What we do isn't transportable - people quickly realize they're listening to a Hartford station. We have our own weather service and a team of five fulltime meteorologists. People who usually don't listen to us turn here when the weather gets bad. For the past nine months, its lone musical programming has been Saturday and Sunday afternoon theme shows - and only when there's no sports conflict. We're not expecting 0- shares on weekends on AM, but we're holding our own.

Surprisingly, Rush didn't do very well for us overall. There are times when he's too focused on one topic. They're generating lots of interest for nights and weekends and AM stations need help in those areas. Additionally, it now boasts FSA's most potent share. We told people why they were smart to listen to us - and how to use us. KRMG has many strengths, like the most experienced news team and the most sophisticated weather equipment.

We just needed to sell them on the air. According to DelGiorno, one of the format's weaknesses may rest with its programmers. Columns one and two indicate spring -spring fluctuation and market rank. Typical gains and losses each averaged. In the demo, only 8. The highest market rank achieved among FSAs was No.

You have to bring in people who really know what to talk about and how to be entertaining. FSAs can get them involved in the community and make them stars because this is personality radio. There are a lot of strategic tools at our disposal and we know how to use them. What good company or PD will come here when that's happen - ing? KRMG can consistently be anywhere from a share station, and I can keep us there.

We're not vulnerable anywhere and are absolutely unbeatable. If you truly believe in a show and can convey that belief, management will usually leave you alone. Gordon Liddy and Yankees baseball in evenings, and Jay Diamond in the late night slot. What's the underlying programming philosophy at WABC today? Is there a single theme uniting the moves you've made during the station's ratings rise?

Every show we've added - and will add in the future - is current- events -driven. As the sports contracts run out, they are not going to be renewed. The Yankees might be renewed - but it would have to be a lot cheaper. Eventually we'll also weed out the weekend specialty shows. No finance, no sports talk, no gardening - we'll be totally current - events- driven. Luckily, we're in New York, where issues are plentiful and the tabloids give us a lot of fodder. Do you believe consistency of content is important for a Talk station?

I would call it consistency of image. I want this to be the station where, when anything is happening, listeners know we will be talking aboutit. They might go to [all- News stations] WINS or WCBS to get the news, but when they want to hear a topic talked about from the street level - sometimes in a politically incorrect, unsanitized manner - I want them to feel this is the only place where they can always get that. Given your emphasis on current events, are you concerned about the station's role in the city's race relations?

Sure, for a couple of reasons. There are so many racial incidents here that if we don't watch out, we could be "All racial talk, all the time" - and that's bad. Also, you never know when racial incidents are going to ignite into something serious, and we would never want to be around with the gasoline.

We would want to be the calming influence if we had to be. When a racial incident occurs, we're always careful to make sure it's handled fairly - that as many viewpoints [as possible] are given, that we watch out for potential flashpoints, and that the topic is retired before it's overdone. What were you looking for as you put your personality lineup together? We don't want "one -bookwonder" types who come in, make noise, and try to get a rise out of people with the angry young man or woman act.

Meaning of "zaniest" in the English dictionary

We want people who wear well and can last for years. We want personalities who have a sense of humor and are curious, inquisitive, and amazingly informed about current events. They also have to be genuine in their beliefs. We have some people who yell and scream and argue and hang up on people How much of your success do you owe to Rush Limbaugh? Don't forget that our shows before and after Rush are also No. Koch at one point had higher ratings than Rush, and Grant frequently has higher ratings than Rush. If we were to lose Rush, I think we could find a show that would keep the momentum going.

What do you think the secret is going to be for future growth of the station? We need to get the morning show up to the station average.

• Lavinia - Shiloh Rite of Passage Trilogy
• RHIZO REX: Army of One (Year in the Mind)
• Developmental Pathways Through Middle Childhood: Rethinking Contexts and Diversity as Resources
• Infinite Loop
• Fictions of Female Education in the Nineteenth Century (Studies in American Popular History and Cult
• Humoresque Op.101 No. 7 Sheet Music