Erfolgreich am Markt: Strategien und Wege für den Mittelstand (German Edition)

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It took me some time and likeminded people to discover that having my own mind and convictions is a strength; just like a strong brand I am uncompromising in what I stand for. I am eager to work with disruptors, rebels, crazy dreamers and visionaries: Founding your own business is time-consuming. Nothing is ever really finished and that feels strange, especially for me I love ticking off to-do-lists. Another kind of flow can be achieved by tackling challenges with ease and flexibility without losing sight of the big picture.

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As a brand strategist I am convinced that it is the brand. We live in times of saturated markets when consumers already own everything they need, so nobody cares really about any product which can always be copied. Instead, people buy what they identify with and what gives their lives meaning! Be really clear about your goal and your attitude and never let others knock you off course. Clarity, consistency and an uncompromising approach have positive side-effects: Because people know what to expect, the right partners, customers and ultimately employees , will find their way to you automatically.

This saves time, money and energy. What is vital is to know exactly what distinguishes us from other startup hotspots and to stay true to ourselves. Es gibt schon alles und wir haben schon alles. Menschen kaufen Marken, mit denen sie sich identifizieren: Seid von Beginn an ganz klar, was euer Ziel und eure Haltung ist und lasst euch davon nicht abbringen; habt keine Angst zu polarisieren! Klarheit, Konsequenz und Kompromisslosigkeit haben den positiven Nebeneffekt, dass dadurch die passenden Partner, Kunden und letztlich Mitarbeiter zu euch finden.

Das spart Zeit, Geld und Energie. Als Ruhrpottkind im Exil beobachte ich die Entwicklung gebannt. So wie ich die Menschen im Pott wahrnehme, sind uns die besten Voraussetzungen in die Wiege gelegt: How to stay focused despite setbacks and headwinds! Adrian Rouzbeh is a self-made entrepreneur, entrepreneur, coach, martial artist and speaker. Since he regularly holds seminars and lectures, among other things as a lecturer for his own innovative company PHP. Adrian Rouzbeh successfully mastered the initial difficulties of establishing a non-existent market. Today, his company has several locations and helps hundreds of people — young and old — and companies achieve their goals.

He also lectures regularly at universities and schools. He also travels to various trade fairs and speaks to companies or advises them. He raised his own company without outside capital, partners, investors or the like — and at a young age: Adrian Rouzbeh was born in and was already regarded at the age of 22 as a sovereign leader who successfully brings his team and his concepts to their goal.

Heute hat sein Unternehmen mehrere Standorte und hilft hunderten Menschen — von jung bis alt — sowie Firmen bei deren Zielerreichung. The innovation evangelist and digitization expert has many years of project and management experience in DAX companies. In addition to partnerships, she is also responsible for workshops and training sessions at the Impact Hub Ruhr.

The graduate business economist, communication scientist M. Innovations are an alliance with the future. Developing the future together with different people drives me. To think visionary and not be completely besieged by day-to-day business.

Perseverance and openness for changes to the so beloved original idea, if the customers need something else. Put ideas through their paces with customers as quickly as possible and learn from them. The cereals are no longer bought just online, but also in their own shops, several countries and supermarkets. Max Wittrock is Chief Evangelist at mymuesli and is primarily responsible for public relations. What I mean by that: I am interested in very many things and I am happy that we and I in our job, as founders, to try a lot and are flexible in our roles.

We have become much more mature as a startup and company; this is super and important. But of course, there are very different challenges for a larger company than with three friends sitting together with an idea in the shared kitchen. Above all, I would like to give something to those who are about to set up. You have to try it! I recently got to know masterplan.

Die diplomierte Betriebswirtin, Kommunikations-wissenschaftlerin M. Das gemeinsame Entwickeln der Zukunft mit unterschiedlichen Menschen treibt mich an. Es ist Zeit die Startup Revolution Ruhr zu starten.

April , ist mymuesli heute auf mehr als Mitarbeiter angewachsen: Was ich damit meine: Man muss es ausprobieren! Ohne es auszuprobieren, wird man nie wissen, ob es funktioniert. Da gibt es aber sicher eine ganze Menge, klar. Deswegen find ich es super, mit so einem Event auf die Region aufmerksam zu machen. Anna Yona actually wanted to become a journalist. Or preferably both at the same time. Since February the barefoot shoes are available in their online shop Wildling. Walk the first steps in relatively unknown territory, tame wild growth and build structures that will last.

A true USP, a strong brand identity and an abnormal portion of optimism and resilience. Be unique and solve a real, existing problem! Ulrike Trenz is co-founder of the Impact Hub Ruhr and is responsible for room booking, space design and strategic exchange with the global impact hub network. In the Ruhrgebiet, she is committed to increasing the visibility of topics such as social entrepreneurship and social innovation as the key to social and environmental challenges.

The greatest potential she sees at the interfaces of various disciplines and industries that must collaborate to build a sustainable future. The Impact Hub Ruhr represents a perfect hub for her. Ulrike has a business education and a degree in cultural studies at the FH Potsdam. After exciting study projects at the interdisciplinary interfaces to culture, economics and sustainability, she was a graduate student in futurology at Daimler AG.

Because I always followed my gut feeling. I always made sure that I do, what makes sense to me most. I am convinced that human beings are meaningful driven people which only can develop to their fullest when they realize the purpose of their actions. Doing the right things at the right time. A team you can rely on. I truly believe in collaboration on eye level — which btw also means same loans for bosses and team!

Find and sharpen its own profile. Integrating social entrepreneurship and promoting responsible entrepreneurship to build a region fit for our grandchildren. After completing his doctorate in number theory, Dr. On the one hand because of my interest in technology and building things and on the other hand because I enjoy working with ambitious people. To find the right mix of breadth and depth in order to help founders the best way possible. A strong team with relevant expertise, customer focus, execution skills and motivation.

Other factors are important, too, though: To have an opportunity-oriented mindset, to be focused when working on achieving goals, but also to regularly reflect on past performance and to be open for change. I see a big chance to grow to one of the most relevant startup scenes through the proximity of several larger cities Dortmund, Bochum, Essen…. Janna Prager is co-founder of the Impact Hub Ruhr, where she is responsible for community building and community management. She organizes events and is the first contact for the member experience in the Impact Hub Ruhr. She is also responsible for all online and offline communication and press relations.

In addition to music, they are also interested in topics such as new forms of work and the promotion and networking of female founders. It is important to me that I do a job that makes sense and in which I can make a difference. Here I can implement new projects together with the community, bring together great and committed people from the region and help to tackle social challenges.

And of course there is no shortage of fun. To manage everything I want to implement. Besides the idea, the team is crucial. I think you have to get along well outside work, too. This makes difficult phases easier and you generally have more fun at work. Connect and take every opportunity to present your startup on a stage. The structure is still partly under construction, but this can be seen as an opportunity.

Carsten Maschmeyer is an entrepreneur, consultant, investor and author. All its activities are bundled under the strategic umbrella of the Maschmeyer Group. Carsten Maschmeyer is also the inventor of independent financial consulting. He has been married to the actress Veronica Ferres since From to , he advised innovation- and technology-driven start-ups for the win Business Angels Initiative of NRW. BANK in order to bring them together with private investors. All my life I have played various sports with a lot of ambition.

Erfolgreich am Markt: Strategien und Wege für den Mittelstand (German Edition) H

This has influenced me, both privately and professionally. Maintain a clear USP with a variety of support offers for entrepreneurs. In addition to a unique product and attractive market, the founding team is the decisive success factor for me. The staying power until the successful foundation. A great potential that is now being tapped further and further. I always want to make the next step and the best time for it is always when the success is greatest. Doing a good job every day anew. They need knowledge, passion, attitude, diligence and the brutal will to be successful. A culture of failure.

A great potential which should finally be lifted. Berat Gider studied and worked in Dortmund, New Orleans and Berlin with a focus on innovation management. BANK since and helps scientists to form start-ups from their technologies and to become capable of investing in them.

My grandfather was an entrepreneur to me.

His greatest venture was a new life as a miner in the Ruhr area. To bring entrepreneurship into the world of science. A solid financing, because Disruption has its price. Like their football clubs, I see them in the Champions League in the future. Hungrier than we saturated ex- pioneers. The engine of our economy needs fuel, in the form of ideas, implementation speed and the leading light — radical rethinking! To make an uncompromising decision and thus maximize your own resistance, enthusiasm and implementation speed. To name clearly what we stand for and to make it possible to experience it through our attention to detail and special strategic refinement.

From the existing with minimal optimizations to achieve the greatest possible effect. The credible embodiment of knowledge, which is why it is a privilege to be right here and now. To straighten out the existing suffering line in the companies and to change it into a guideline. Mostly it is the convenience or the activation of motivation. If you want everyone to like you, no one will like you in the end. So my question is, what are you standing against?

More than 5 million people live in the Ruhr area. Energy and potential for new businesses as well as thousands of new customers, right? Then get up every day and activate your energy and potential. Added value for society? On the side, this is always possible when anger or courage drive you to act. How to build Digital Communities. She began her career in marketing and event management 10 years ago, working mainly in professional football and culture.

In Nora Breuker founded Female Founders From Fat to Finish Line in America and today runs one of the most successful and largest international running communities. I more or less slipped into community management. When I was very unhappy with my life and my job, I joined my current community as a member. A year later I quit my job, packed my things and travelled through 23 states in the USA. There I only stayed with members of the community and got to know my current co-founders. Together we decided to make a startup out of the raw treasure we were sitting on with the already existing community.

Because of my closeness to our members and my marketing background I took over the management of the community relatively quickly. Community management is still a young profession, although communities have existed for a long time and especially in Germany and Europe we still have a lot of catching up to do. It is my wish to bring more companies and people closer to the meaning and the possibilities of communities.

Since I am building up a startup as well as working as a digital marketing strategist in a full-time job during the day, I am actually busy around the clock. In addition, last year I started to talk to many companies and other founders about community management and now I am helping them to incorporate this in their businesses. Time management is therefore always a great challenge and part of that includes taking care of myself. From a professional point of view, no two community days are alike and I always face many challenges. How do I measure the success of my community?

Erfolgreich am Markt: Strategien und Wege für den Mittelstand (German Edition) H

How do I market new products skilfully without decimating the member experience? As a community manager you are a colorful mixture of strategist, marketer, judge, therapist, best friend, leader and public order officer. It never gets boring. To know exactly what you actually want to achieve with the company and who my target group is. You should have a plan, even if the parameters and the plan itself are constantly changing.

Knowing where you want to go and what your goals are is very important in my opinion. This makes it easier to work towards something and to measure yourself better. A good idea alone is not enough. Do you own thing. Founding is difficult, hard, challenging, sweaty, nerve-wracking. But it is also fulfilling, exciting and extremely personality enhancing. If you are in it with your heart and mind, it can change everything. As a true Ruhrpott child, I love that the Ruhr area is slowly developing into an innovative, exciting place. I like to be here and enjoy the startup scene.

It is even more down-to-earth than Berlin or LA and you get to know each other relatively quickly. Let the world see that we are good in more than coal and steel. Benedikt Brester is co-founder of the Impact Hub Ruhr and is responsible for the programmes in addition to the finances. As a project developer, he works with partners and customers to develop programs such as Hackathons, start-up programmes or summer schools and new products.

As a coach, he is involved in the workshop programme of the Impact Hub Ruhr, especially in the area of business model innovation. I know from previous jobs the landscape around funding projects well. To me, a long-term perspective of good ideas was always important, especially beyond public funding.

This gap closes the Impact Hub network in locations by making good ideas work as enterprises. At the Impact Hub Ruhr, we are working to realize sustainable and socially effective business start-ups and to support companies in digital and sustainable change processes with our mindset. This combination gives me the charm of my work, and I am happy to be able to work with dedicated people every day — whether start-up or employees of companies.

To concretize the many resulting project and programme ideas and to bring them to implementation with partners. For me, this is internal communication: Make yourself aware of the social and ecological impact you have and could have. I think it is a little early to talk about a startup region, as there are many local individual initiatives. The Ruhr Summit is an essential part on the way to the regional startup identity.

The Impact Hub Ruhr is very happy to support regional initiatives. Before becoming an entrepreneur, Mr. Bilski was multiple German swimming champion and part of the national squad. He also holds a Master of Science in Management. Why did you become what you are today? As a former professional swimmer, it was always important for me to be among the frontrunners. I combine passion with performance and therefore strive for the best.

Especially in the FinTech sector, this mentality is worth its weight in gold, as many things change rapidly due to technological change, and the competition never sleeps. Blockchain technology is developing rapidly, and paying via blockchain will become a mass movement. The winner is whoever can transfer money the fastest, i. For many young Fintechs it is therefore a question of optimizing speed and effectiveness.

In your opinion what is the crucial factor for a successful startup, and why? The focus should be on the customer. But it also depends on implementation. What piece of advice would you give any startup, and why? It takes a lot of passion; you must never lose it. Even if you sometimes have to pull yourself together and fight your way through. Naturally, you have to prepare for such situations and also show mental strength. Of course, it is also important to have clear goals in mind and to work on them.

Back then, we wanted to have one of the fastest IPOs in the world — and we implemented it. How do you see the Ruhr Valley startup scene? The startup scene in the Ruhr region is still in its early stage, but a lot is happening. Not surprisingly, because the Ruhr Valley location, with its numerous companies and universities, is excellently suited to young founders. The areas of environmental technology and logistics in particular show potential in the Ruhr Valley.

We can look forward to further developments. Your personal wish for the Ruhr region? Startup-Life is a pitch! Nils Beckmann has been working as a communications trainer since With his company Pitch and Grow, the conversational linguist trains pitches with start-ups, builds teams of consultants and develops new formats with multipliers. As a friend of new ideas, he is enthusiastic about people who dare to implement such entrepreneurial ideas.

Since my days at the university i worked as a consultant and did workshops at universities and worked with different companies. I tried to figure out, where i would fit and where my competences would be most useful.

In i started to work on pitches. And i discovered that a good pitch can give you the edge to pass through bottlenecks in your developement. And i discovered my own flaws which held me back at the beginning of my business as a consultant. At the end oft he day a good pitch can make the difference between a cool idea and a growing business. The transfer of Knowledge. Over the last couple of years i developed a method for pitches.

And now i want to build a team and pass on this knowledge. A good network of people who put trust in your idea. Espacially when your idea works b2b. Great condition for a used book! Shipped to over one million happy customers. Shows some signs of wear, and may have some markings on the inside. Brand new in clear film. Only selling as we have two! We make buying online as simple as it can be. Publication Year see all. Please provide a valid price range. Buying format see all.

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