Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)
Contents:
Loyalty in the Not-for-Profit World. The Absolute Power of Membership….. Chapter 13 Making Sense of Media Planning. Zig When Everyone else Zags. TV and Radio Placement. Has Radio Seen its Best Days?
Description
Global media planning and placement. Chat Rooms and Blogging. Texting, Messaging, and Mobile. Chapter 16 Web Wasted. We are Wired as a Species to Say Yes!.
Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition
Marketing to the Sexes. Looking Good For Good. Chapter 19 Jingles All The Way. What is a Jingle and How is it Used and Misused? We have Lost Our Way. Chapter 20 The Future of Marketing.
Tips on interacting with Reporters. What about Investor Relations? Do Sponsorships Make Sense Anymore—did they ever? Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Read more Read less. Buy and read on Free Kindle Apps.
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Steal these ideas! :marketing secrets that will make you a star /Steve Cone. – National Library
Write a product review. Most helpful customer reviews on Amazon. This is a good source of information for businesses who are starting because it helps explain how to utilize a spokesperson, colors and advertising it even gives you examples.
In order to explain the point about ads it gives you advertisements from various companies on what to do and not to do as examples. I would recomend this book for many reasons but I believe you have to read it to understand why it is so good for anyone starting or even in an existing business to use. This book is a fun, fast read that will help both seasoned marketing professionals and novices. It's written in a clear cut, down to earth manner and chock-full of examples that help the reader understand what makes marketing campaigns successful.
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A few excerpts-- "Truly great brands have four qualities in common. Add both to Cart Add both to List. Throughout the book, the tone is personal, conversational really, and sometimes confrontational. Would you like to tell us about a lower price? They are inspirational, indispensable, dependable, and unique.
Preview — Steal These Ideas! Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity--with notable political and not-for-profit campaigns along the way--Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works--and doesn't--in marketing.
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In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
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To ask other readers questions about Steal These Ideas! Lists with This Book. This book is not yet featured on Listopia. May 08, Tran Hao Thien rated it really liked it Shelves: The author should stick to marketing and not do anymore writing. Aug 14, Kayleigh Apicerno rated it liked it Shelves: I read a lot of marketing books and articles. Nothing in this book really surprised me.